I have a tendency of writing about the PR landscape almost every year. This makes my first post Covid attempt, conversant of the effects the pandemic. Rwanda being on a roller coaster it’s easier to identify PR opportunities.
Sometimes it feels like Uganda is an on-going PR crisis. In recent times an avalanche of crises happening one after another. Entebbe Airport (run by Uganda Civil Aviation Authority) needed an extinguisher after several complaints of unprofessionalism, corruption and unfairness.
If he was down to his last dollar, he would spend it on PR, Bill Gates is once quoted as saying, his sentiment exhibited by the growth of Microsoft. PR unfortunately in this part of the world, though well consumed and better practiced in government spaces, is one of the most despised trades.
I have many years of PR practice, currently specialising in reputation and stakeholder management. I have worked in Kigali and Kampala both as a media personality and as a corporate communications manager.
