THE top concerns of PR practitioners in Africa include the adaptation to ethical and professional practices, according to the first Africa PR report.

I have a tendency of writing about the PR landscape almost every year. This makes my first post Covid attempt, conversant of the effects the pandemic. Rwanda being on a roller coaster it’s easier to identify PR opportunities.

Sometimes it feels like Uganda is an on-going PR crisis. In recent times an avalanche of crises happening one after another. Entebbe Airport (run by Uganda Civil Aviation Authority) needed an extinguisher after several complaints of unprofessionalism, corruption and unfairness.