I have a tendency of writing about the PR landscape almost every year. This makes my first post Covid attempt, conversant of the effects the pandemic. Rwanda being on a roller coaster it’s easier to identify PR opportunities.

If he was down to his last dollar, he would spend it on PR, Bill Gates is once quoted as saying, his sentiment exhibited by the growth of Microsoft. PR unfortunately in this part of the world, though well consumed and better practiced in government spaces, is one of the most despised trades.